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ESTABLISHED BRANDS ARE UPDATING THEIR WORKFLOW TO COMPETE IN THE WORLD’S LARGEST DIGITAL MARKETPLACE
Released By Accupac
March 30, 2020
It’s no secret that Amazon has transformed the way we shop online. The retailer has permeated into so many aspects of our lives, influencing the things we buy, from household items to electronics to groceries. According to their investor report, Amazon sold more than $285 billion in goods in 2019, which was an 18% increase over the previous year. Amazon has forced CPGs to adapt their workflows to compete for (or preserve) market share and tamp down competition from disrupting brands. The beauty and personal care industry has been particularly affected, as the Seattle-based retail giant has given a world-wide platform to anyone who wants it. DOWNLOAD TO LEARN MORE >>>>
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